ZEN refers to the series of portable media player designed and manufactured by Creative Technology, the names of which start with the word ZEN, e.g. ZEN, ZEN X-Fi. The players evolved from the NOMAD brand through the NOMAD Jukebox series. Three of Creative Technology's players won the Best of CES award from 2004 to 2006 in their respective categories, with one winning the overall award.The ZEN series has a strong foothold in Asian markets, especially in Singapore, the company's headquarters.