ASUSTeK Computer Inc., usually referred to as ASUS  and in Chinese Huáshuò , and trading under that name, is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, LED/LCD panels, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations, and tablet PCs. The company's slogan tagline was "Inspiring Innovation. Persistent Perfection." and is currently "In Search of Incredible.